Provincie Noord-Brabant

A story with

Martina Karolski

,

Software Engineer

at

Provincie Noord-Brabant

Publishing avoidable zones for freight transport with OTM

90% increase in organic bookings

150% increase in organic traffic in six months

65% growth in organic traffic

Top 5 rankings for 30+ competitive keywords

Improved keyword rankings for top travel destinations

40% increase in leads through SEO-driven content

Despite offering unique travel packages, Eightball Travel’s organic traffic was low. Their competitors dominated search results, and they had no structured SEO tracking.

Goal

  • Improve search rankings for destination-specific keywords

  • Increase organic traffic and bookings

  • Track backlink and keyword performance

Solution

  • Conducted a full SEO audit

  • Created keyword lists for high-value destinations

  • Built a backlink strategy to improve domain authority

  • Used URL Bundles to monitor landing page performance

Ranking for travel destinations was tough, but this tool made it easier to track progress and refine our approach. Now, we're driving 90% more organic bookings than before!

Thanks to this SEO tracking tool, we finally understood what was holding back our content. With weekly insights and automated reports, we optimized our strategy and saw a 150% traffic increase in just six months!

Martina Karolski

Doug Courtesy

Software Engineer

Head of Marketing

at

Provincie Noord-Brabant

Warpspeed

Lessons Learned

Targeting niche travel keywords and continuously optimizing landing pages helped Eightball Travel stand out in a competitive industry.

Want to increase organic bookings for your travel business? Start tracking today.

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